If you know anything about anything (design related), you know that white space is always in. I would like to define white space as: the art of not filling every inch of canvas with clutter and stuff. And although it’s nothing new, lately we’ve been noticing it popping up a lot in a good way – in interior design, magazine layout, etc. – and it’s beautiful. To what shall we compare the good use of white space? It’s like knowing when to say, “No”. It’s like having responsible personal boundaries. It’s like being at peace with silence. If it were a person, it would be whatever the opposite of a hoarder is.
Yet, the world is full of people with no boundaries, folks who must have the TV and radio on at all times, and closets full of clutter. I think that’s why it’s so refreshing when restraint is exercised in design. Have you ever been out at a restaurant, and when your meal comes its American sized – enough for 2 adults and a medium sized child to share…? But you keep eating way past the point of being full because, well, you can. It’s there. Why not? I think designers have a similar temptation/challenge to deal with. Especially when there are clients involved asking for the logo to be bigger.
Of course, not all blank space is good. And not all white space is white. But when used effectively, a blank space can help create simple, balanced, clean, minimal design. It will focus attention where it’s needed, without telling you where to focus your attention. It’s doesn’t need to be flashy because it’s totally self-confident as is. If the viewer can’t recognize that, that’s their problem. (Or you did it wrong.)